Yun Zhang
Associate Professor & Master Supervisor
Deputy Director of E-commerce Dept
School of Management Science and Engineering, SWUFE
PhD from SWUFE & Visiting Scholar at UQ
School of Management Science and Engineering, SWUFE
PhD from SWUFE & Visiting Scholar at UQ
Dr. Yun Zhang is an Associate Professor and Master Supervisor at SWUFE. He obtained his PhD in Management from SWUFE in 2018 and completed a 2-year joint doctoral program at the University of Queensland, Australia (2016-2018).
His research focuses on AI Commerce, AIGC Applications, Digital Humans, Metaverse Marketing, and Human-AI Interaction. He has led multiple NSFC and MOE research projects.
2018
PhD Degree Year
AI Commerce
Research Lab
2 Years
UQ Training
NSFC
Grant Recipient
"AI Commerce" Team
Committed to the teaching, research, and talent cultivation of "AI Commerce" in the era of "All in AI".
Teaching
Developing frontier AI courses such as "Agent Design and Business Innovation".
Research
Deep research into user trust, consumer behavior, and business solutions in the AI era.
Service
Empowering enterprises with AI strategies in partnership with various tech companies.
Selected Publications
2025
Zhang, Y., et al. How facial cues of streamers drive purchase intention: Based on a lens model. Journal of Business Research.
2024
Liu, R., Zhang, Y.*, et al. Review content type and hotel review helpfulness. Information Technology and Management.
2022
Zhang, Y., et al. Mining microblogs to understand WeChat Moments time limits. Computers in Human Behavior.
2021
Zhang, Y., et al. The role of national culture in e-banking adoption: A meta-analysis. Intl. Journal of Information Management.
Courses
● AI Product Design
● Agent Design and Business Innovation
● Generative AI Applications in Digital Management